goodboy London

goodboy in support of papyrus

It’s an unfortunate fact that suicide is likely to have impacted most of us in some way or another. it’s even more unfortunate that it’s the biggest killer of young people under 35 in the UK.

goodboy is a project that want to help tackle this. 50% of all goodboy profits are donated directly to papyrus.  By association, anyone seen in goodboy clothing will help raise further awareness.  goodboy won’t change things overnight but we hope it will go some way in spreading the word and supporting papyrus in the great work they do, further details of which are below.


PAPYRUS is the national charity dedicated to the prevention of young suicide.

What They Know

Suicide is the biggest killer of young people – male and female – under 35 in the UK. Every year many thousands more attempt or contemplate suicide, harm themselves or suffer alone, afraid to speak openly about how they are feeling.

Their Vision

Their vision is for a society which speaks openly about suicide and has the resources to help young people who may have suicidal thoughts.

Their Mission

They exist to reduce the number of young people who take their own lives by shattering the stigma around suicide and equipping young people and their communities with the skills to recognise and respond to suicidal behaviour.

Their Beliefs and Values:

PREVENTION: Many young suicides are preventable

PASSION: Those who are touched personally by a young suicide have a unique contribution to make to our work 

HOPE: No young person should have to suffer alone with thoughts or feelings of hopelessness, and nobody should have to go through the heartbreak of losing a young person to suicide

LEARNING: There are always lessons to be learned from listening to young people at risk of suicide, those who give them support and those who have lost a young person to suicide.

Their Origins

PAPYRUS was founded in 1997 by a mother, Jean Kerr, from Lancashire following the loss of her son to suicide. PAPYRUS was initially set up as the Parents’ Association for the Prevention of Young Suicide, hence the name PAPYRUS.

Since 1997, PAPYRUS has continued to listen to and learn from the experiences of those personally touched by young suicide. Today, PAPYRUS works in many ways to prevent young suicide.

Their Work

SUPPORT: They provide confidential support and advice to young people struggling with thoughts of suicide, and anyone worried about a young person through our helpline, HOPELINEUK. 

EQUIP: They engage communities and volunteers in suicide prevention projects and deliver training programmes to individuals and groups. This includes equipping local councils, healthcare professionals and school staff with suicide prevention skills.

INFLUENCE: They aim to shape national social policy and make a significant contribution to the local and regional implementation of national suicide prevention strategies wherever we can. Their campaigning comes from our passion as individuals, parents, families and communities who have been touched personally by young suicide. They press for change in many places using hard-hitting and dynamic campaigns as well as presenting evidence to those in power so that lessons can be learned, and learning implemented to help save young lives. 

PAPYRUS has been a long-standing member of the government advisory groups in England and Wales on suicide prevention matters. They are active members of the National Suicide Prevention Strategy Advisory Group in England and of the National Advisory Group on Suicide Prevention and Self-harm reduction in Wales. Other national bodies that we contribute to are the National Suicide Prevention Alliance and the National Police Suicide Prevention Strategy Advisory Group.

 Visit their website here: