Young Goat is a Bristol-born lifestyle brand founded in 2019 by six friends who met at university with a simple ethos: anyone can be the GOAT. After years of using the term amongst our friends as a bolstering compliment to recognise people’s achievements, it later evolved into Young Goat.
They do not believe that the acronym should be exclusive to sporting superstars and celebrities. Instead, they feel that it can also be used to promote self-esteem, confidence and to empower anyone to believe that they can be the GOAT in their own right.
By combining high-quality fabrics and contemporary colourways in a minimalist style, their aim is to provide accessible and timeless streetwear while inspiring people to strive for greatness in their everyday lives.
Partnered with various mental health charities, as part of our commitment to the message but also something that we feel is of universal importance.